“For instance, Viagra is sometimes known as the blue pill. “Colors and design are mainly considered for emotional and brand appeal,” says Dr. Branding associationīranding is another factor in choosing drug color. Drug size or shape, a patient’s preconceived biases, and many other factors can contribute to the strength of the placebo effect. The placebo effect is not limited to drug color. The placebo effect is so powerful that historically many clinical drug trials have included a control group of participants who unknowingly receive treatment with no active ingredient to evaluate if the drug being studied works better than a placebo in its intended manner. This is known as the placebo effect : any psychological or physical effect that a placebo (no active ingredient) treatment has on an individual. For some patients, the preconceived expectations they have before taking a medication can affect their outcomes while on the medication, both in terms of effectiveness and side effects. One study showed that red, yellow, and orange are associated with a stimulant effect, while blue and green are related to a tranquilizing effect. These perceptions based on the color of drugs seems to influence their effectiveness. “ Research shows that darker hues can influence a perception of higher potency.” The placebo effect “Consumers may associate the potency or strength of a drug based on the color of the medication,” says Gerardo Sison, Pharm.D. That said, the associations patients make with the colors may affect how they respond to the drugs. The decision is mostly based in marketing and the color in and of itself has no bearing on the efficacy of the drug. Pill color is chosen by the drug manufacturer. My emotional response to the pill colors was real, but was it intentional by design? Does the color of medicine affect how well it works? According to the experts, the answer is… sort of. I was already in a better emotional place when I began taking them, and the soft purple mirrored my more content, less-anxious headspace. The lilac pill (the same medication but a higher dose) felt calming. It was impactful and bold-like the choice to start a new antidepressant. Starting that dose felt like beginning a new medication that could change my quality of life, potentially drastically. The previous dose I was on was electric blue. Even after several months of taking it, I still get a little lift when I open the lid and see that beautiful shade of lilac. Before I even took my first dose, I liked my new medication because it was pretty. If you have any feature requests, suggestions or you simply need help, please visit and our responsive support team will prioritize your request.When I opened my new prescription of Wellbutrin, I was delighted to discover the pills matched my nail polish perfectly. is a multiple Webby Award nominee and attracts more than 24 million U.S. Providing free, peer-reviewed, accurate and independent data on more than 24,000 prescription drugs, over-the-counter medicines & natural products. Always consult with a physician.įollow us on Twitter for tips and updates.ĭ is the most popular, comprehensive and up-to-date source of drug information online. The full edition is specifically designed for healthcare professionals and people on the move or with limited internet access.ĭ does not provide medical or treatment advice. See Also: Purchase the Pro edition to install more than 10,000 images directly on your mobile device and get additional information such as NDC Codes, coating, clarity and repackagers. Connects to for additional information (where available). Access a wealth of information, including drug images, description/indication, pregnancy category, CSA schedule, strength and Rx/OTC availability. Search by imprint, drug name, shape and color. The Pill Identifier app is a searchable database which includes more than 24,000 Rx/OTC medications found in the U.S.
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