The latter suggests “intended for everyday use” across the 365 days of the year. Somewhat related to this are sticky alphanumeric names that incorporate “360” or “365.” The former suggests a comprehensive perspective or offering, as do the 360 degrees of a compass. ![]() In our present-day world of accelerated change, these naming strategies are now probably non-starters. It’s a credit to these brands that the general idea of their core value propositions-low-cost lodgings and anytime convenience-has outlived the specifics of their names. 7-Eleven, renamed from Tot’em in 1946, telegraphed its hours of operation. Motel 6, launched by two Santa Barbara, California contractors in 1962, was named for its low nightly rate. Some brands-in particular, value or convenience brands-might take inspiration from the hours they keep (or once kept) or the rates they charge (or once charged). Meanwhile, 48North, a Canadian cannabis brand (with a lovely identity by our friend Vanessa Eckstein of Blok Design) is a good example of a latitude-inspired name. 707 Flora, a premium CBD-focused skincare brand founded by our friend Joan Sutton, is a good example of an area-code based name: The 707 area code includes California’s Humboldt County, where the business is based. 2nd Street is a Japanese-based chain of clothing resale shops. Alpha by AddressĬan you tell a good story around a location name? Street addresses, area codes and latitudes all find their way into names. Whichever it might be, multiple potential sources of inspiration await you. That meaning can be self-evident, tied to an underlying story, or strictly personal. They’ll want to the numerals to mean something. For most people, however, simply looking or sounding great isn’t justification enough. It’s certainly possible to create a nice, sticky alphanumeric with no excuse for the numeral beyond its role in a cool logo ( Formula 1 t-shirts, anyone?) or its pleasing acoustics ( 7-Elevenjust rolls off the tongue). The visual pop of “red” together with its incongruous pairing with “sugar” helps, too.) I’m happy to see the brand is being relaunched.Īs a typology, alphanumerics also may be more likely to be registrable as trademarks and available as dotcom URLs than an alphas-only. (To be fair, the numeric part of the name is only part of what makes it sticky. I heard this streetwear brand name precisely once in LA back in the late Nineties. Sticky as a class, alphanumerics happen to include one of the stickiest names I’ve ever encountered: 26Red Sugar. Heard once, remembered forever: 26Red Sugar. With a little more time online, in-store or strolling down the street, anyone can. In short order: Formula 1, Motel 6, 7-Up, Heinz 57, 7 Crown, 7-Eleven, Union 76 (now just “76”), Century 21, Forever 21, Super 8 (hotels by Wyndham), 23andMe (genetic testing). This shouldn’t be surprising, really, since sticky alphanumeric brand names literally surround us. Shortly after our meeting, of course, the names came tumbling out. “Uh, sure,” we said, proceeding immediately to draw a near-complete blank. ![]() Which, I suppose, is the point: This candidate seemed so unlike the others that our contact, the Head of Marketing for the investment firm that owns the company-to-be-renamed, asked if we could provide examples of other sticky alphanumeric names. Alone in a list of alphabet-only names, it stood out. Give the Frisbee Hat to the trash can right outside the flower shop, and after a brief altercation, he’ll cough up some Toilet Paper.A list of finalist name candidates we presented to a client this earlier week included one that combines a word and a numeral-an alphanumeric. Take the Clay Pot to the owner of the flower shop in Midnight Town and trade it for his Frisbee Hat (which is definitely a trash can lid, but whatever). Make sure to take it with you before you go. After you’re confronted by the Green Mage, he’ll leave you with a simple Clay Pot. How to Get the Golden Key in EverhoodĮverything starts with your first voyage through the Mushroom Forest. The bad news is, in order to cajole him into giving it to you, you’re going to need to conduct a series of mildly silly trades across the entire Everhood. The good news is that the Golden Key is provided by the Brown Mage of Midnight Town. To crack these locks, you’ll need a key a large Golden Key to be precise. In Everhood, there are two instances of large golden locks: on the chest in the flower shop in Midnight Town, and on a door on the far west side of the Mushroom Forest.
0 Comments
Leave a Reply. |